Tuesday, November 15, 2011

A treat for the art aficionados! With the advent of the first ever online art fair, India's art scene is now catering to a much broader audience

A treat for the art aficionados!

With the advent of the first ever online art fair, India's art scene is now catering to a much broader audience



The first ever online Indian art fair is here and will continue from November 19 to 26. Simply known as the Indian Art Collective, it aims to showcase some of the best art India has to offer and explore the potential of the online medium. The initiative is a result of a collaboration between reputed art galleries from all over India. These galleries have joined hands to collectively participate in this first-of-its-kind online art fair.
The online fair, which begins this Saturday, will start from 10 am and will close on November 26 at 7 pm. One can log onto their website and browse through all the art works that the artists have to offer. Some of the country's most popular art galleries like Chemould Prescott Road, Nature Morte, Gallery SKE, Sakshi Art Gallery, Vadhera Art Gallery, Gallery Espace, Apparao Galleries, Palette, Latitude 28, Tao Art Gallery, The Guild and the like will showcase Indian art and provide art buyers and collectors with an easy and convenient access to a large inventory of quality Indian art.
Sapna Kar, co-founder and fair director of India Art Collective, says, "Art fairs occupy a central position in today's art world allowing art lovers and collectors to discover a vast collection and newest trends at a single location. The fair makes access and collecting more convenient than ever. It also gives an opportunity to reach out to a broader audience at a fraction of the cost compared to a traditional art fair."
Sapna further emphasises on the importance of the participation of all the reputed art galleries in India. "The participation of India's most reputed galleries ensures that collectors can browse, book and buy from an inventory of high quality modern and contemporary Indian art," she explains.
The website has been simplified to allow collectors to view art through three categories based on price — the Signature Series, the Collectors Series and the Value Series. Additional search options by artist, gallery or medium are also present.
Sapna further explains that art enthusiasts can zoom in to scan details of a painting's surface, get multiple views of three dimensional works, watch videos of multimedia displays, and get comprehensive detail on artists and galleries.

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