Second homes gain popularity
Different people invest in these properties with different motives; some for a relaxing getaway and others as a retirement home or investment
With increasing affluence on the one hand and a growing realization that there is a need for a relaxed lifestyle at least on weekends, the concept of second homes appears to be gaining popularity. According to the National Council of Applied Economic Research, the number of households described as rich is expected to reach 11 million by 2013 from 3 million in 2003. Meanwhile, the number of middle class aspirers is predicted to leap even more dramatically, from 46 million to 124 million. The number of HNWIs in India is growing at 20% YoY, second only to Singapore.
This growing opulence of Indians surely makes the second-home market pretty hot. According to a study conducted by Kapston.com, a Bangalore-based E-business consulting firm, second-home sales in India increased by 50% from 2002 to 2007. The trend slowed a bit in 2008, mostly due to the economic woes of the US. Then it picked up in mid-2010 to slow down slightly only in the recent time, although now it's a normal, regulated market where good stuff sells very quickly.
Different people invest in a second property with different motives. For some, second home is to have a relaxing place away from the hustle and bustle of city life, extreme heat and the stresses of work. There are many who'd like to have a second home to spend the rest of their lives in, post-retirement. Others invest in a second home in order to earn rental income.
The primary reason for buying a second home is still lifestyle among Indians; however people have started realizing the investment potential, but the investment consideration comes in a strong second place.
Tata Housing is also a key player in the second home segment. We have a project Prive, an exclusive residential development, nestled in the foothills of Lonavala. The site undulates and slopes in several directions with an elevational difference of around 40m between the highest southern plateau to the lowest valley in the north. This sloping terrain naturally offers sweeping views towards the east, north and west across the Lonavala basin.
One of our other projects, La Montana in Talegaon, which we launched in 2010 falls in the affordable luxury category second homes. Talegaon is about 20 kilometers from Pune and about 120-130 kilometers from Mumbai. The project is based on a Mediterranean lifestyle. La Montana is an integrated township with all the amenities you need to live the life you always imagined; a township with a Mediterranean soul both in its terraced layout and in its architecture.
A second home is not a bad idea. It can serve the purpose of a change from the routine, once in a while, and leave you refreshed and energized. It can also be a wise investment. In fact people in the higher income brackets even opt for more than one second home as part of their long term investment strategy.
Even if buying a second home involves spending a lot more money before retirement, you will be wise to consider it as an investment. If, for example, you buy a second home five years before you retire, you will be able to earn money by renting out your property for the next five years, and cover a part of the mortgage costs.
And it's not only for Indian dwellers. Non-resident Indians are buying this mid-level housing as well. NRIs can easily attain housing in India because they were born there— but they can also buy even if their parents or grandparents were born there.
Many NRIs choose to go back to where they came from; they have dreams of having India as a possible place to retire, where hired maid servants will run their day-to-day tasks while they relax close to friends and family. The home towns where they grew up always have a certain draw on their heart strings.
Different people invest in these properties with different motives; some for a relaxing getaway and others as a retirement home or investment
With increasing affluence on the one hand and a growing realization that there is a need for a relaxed lifestyle at least on weekends, the concept of second homes appears to be gaining popularity. According to the National Council of Applied Economic Research, the number of households described as rich is expected to reach 11 million by 2013 from 3 million in 2003. Meanwhile, the number of middle class aspirers is predicted to leap even more dramatically, from 46 million to 124 million. The number of HNWIs in India is growing at 20% YoY, second only to Singapore.
This growing opulence of Indians surely makes the second-home market pretty hot. According to a study conducted by Kapston.com, a Bangalore-based E-business consulting firm, second-home sales in India increased by 50% from 2002 to 2007. The trend slowed a bit in 2008, mostly due to the economic woes of the US. Then it picked up in mid-2010 to slow down slightly only in the recent time, although now it's a normal, regulated market where good stuff sells very quickly.
Different people invest in a second property with different motives. For some, second home is to have a relaxing place away from the hustle and bustle of city life, extreme heat and the stresses of work. There are many who'd like to have a second home to spend the rest of their lives in, post-retirement. Others invest in a second home in order to earn rental income.
The primary reason for buying a second home is still lifestyle among Indians; however people have started realizing the investment potential, but the investment consideration comes in a strong second place.
Tata Housing is also a key player in the second home segment. We have a project Prive, an exclusive residential development, nestled in the foothills of Lonavala. The site undulates and slopes in several directions with an elevational difference of around 40m between the highest southern plateau to the lowest valley in the north. This sloping terrain naturally offers sweeping views towards the east, north and west across the Lonavala basin.
One of our other projects, La Montana in Talegaon, which we launched in 2010 falls in the affordable luxury category second homes. Talegaon is about 20 kilometers from Pune and about 120-130 kilometers from Mumbai. The project is based on a Mediterranean lifestyle. La Montana is an integrated township with all the amenities you need to live the life you always imagined; a township with a Mediterranean soul both in its terraced layout and in its architecture.
A second home is not a bad idea. It can serve the purpose of a change from the routine, once in a while, and leave you refreshed and energized. It can also be a wise investment. In fact people in the higher income brackets even opt for more than one second home as part of their long term investment strategy.
Even if buying a second home involves spending a lot more money before retirement, you will be wise to consider it as an investment. If, for example, you buy a second home five years before you retire, you will be able to earn money by renting out your property for the next five years, and cover a part of the mortgage costs.
And it's not only for Indian dwellers. Non-resident Indians are buying this mid-level housing as well. NRIs can easily attain housing in India because they were born there— but they can also buy even if their parents or grandparents were born there.
Many NRIs choose to go back to where they came from; they have dreams of having India as a possible place to retire, where hired maid servants will run their day-to-day tasks while they relax close to friends and family. The home towns where they grew up always have a certain draw on their heart strings.
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