Despite a drop in sales across the nation, demand for luxury housing has not declined. But luxury housing doesn't come cheap. So when people ask for a luxury condo or a villa with an opulent garden, or a penthouse, it has more to do with the perfection in all the aspects of the house. We need to have the right mix of product, weaved around specific services. And the meaning of luxury keeps changing from time to time.
Around five years back, luxury meant only huge condominiums with Italian marble and premium brands of sanitary fittings. The definition has evolved since then. Luxury housing these days revolves around a theme in addition to five-star services. It could be sports or games, wellness, healthcare or tourism. For instance, M3M has recently launched its project weaved around the theme of polo.
But the project in itself cannot sell simply because it is a “theme- based“ project. Thus enter other elements of style, brands and a brand ambassador. A number of developers are taking up such themes now. So you have projects coming up around cricket, tennis and other sports.
They have tied up with celebrities in these fields. But, having said that, people investing in these projects require five-star services around their living. So a lot of associated luxury is amalgamated with the project. Thus, you will find luxury projects having a famous restaurant, a famous educational institute, a famous healthcare service brand and other on-call services.
Around five years back, luxury meant only huge condominiums with Italian marble and premium brands of sanitary fittings. The definition has evolved since then. Luxury housing these days revolves around a theme in addition to five-star services. It could be sports or games, wellness, healthcare or tourism. For instance, M3M has recently launched its project weaved around the theme of polo.
But the project in itself cannot sell simply because it is a “theme- based“ project. Thus enter other elements of style, brands and a brand ambassador. A number of developers are taking up such themes now. So you have projects coming up around cricket, tennis and other sports.
They have tied up with celebrities in these fields. But, having said that, people investing in these projects require five-star services around their living. So a lot of associated luxury is amalgamated with the project. Thus, you will find luxury projects having a famous restaurant, a famous educational institute, a famous healthcare service brand and other on-call services.
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