Wednesday, February 1, 2012

Rolex watch





In 1952, the Swiss Everest expedition led by Rene Dittert reached a point less than 250 metres from the top, an altitude of nearly 8,600 metres. In 1953, the expedition led by Sir John Hunt allowed Sir Edmund Hillary and Tenzing Norgay to reach the summit of Everest for the first time. Junko Tabei, a Japanese climber and a Rolex Testimonee since 2000, was the first woman to reach the summit of Everest in 1975. Rolex has made sure to create a watch that can withstand any condition at a higher altitude.The Rolex Explorer 1953 has been designed to do just that. Rolex has been working closely with mountaineers to get an insight of the conditions they face while climbing with respect to a higher altitude.
This has been done to ensure that they can always count on their Rolex even in extreme conditions. caling summits, daring to take uncharted paths, reaching the rooftop of the world. What could be more exhilarating? Each climb is the fruit of extensive research and intense physical preparation. High mountain areas are a harsh, extreme universe: a magical environment coupled with conditions that are often merciless, where the notion of time becomes vital above 6,000 metres.
High mountains attract to their summits uncommon adventurers, in search of achievements and confrontation with the elements. Rolex understood early on that here was a vast territory to be explored, an ideal natural laboratory for testing the performance of its watches.
On May 29, 1953, two exceptionally determined men, Sir Edmund Hillary and Tenzing Norgay, were the first ever to reach the summit of Everest, an altitude of 8,848 metres. To achieve this success, they took the famous South Col route, discovered one year earlier by the Geneva team led by Raymond Lambert and the same Tenzing Norgay.
On that day, the two experienced mountaineers accomplished what several expeditions had attempted before them: they stood on the roof of the world. The same year, to honour this historic exploit, Rolex officially launched the Explorer model.
Exact Precision Upon their return from missions, great mountaineers have given specific details on the performance of the watches they wore. This has allowed Rolex, through changes and technical advancements, to attain higher degrees of reliability. Resistance to shocks, precision, waterproofness, day and night legibility are absolutely essential qualities for these instruments, integral tools for those scaling the highest peaks and participating in other such exploits.
While battling such extreme conditions, one needs extreme dedication and courage. These mountaineers believe in perfection and never gave up once they set their mind to accomplish their task. Rolex believes in creating watches for people who want nothing less than perfection.
In the demanding world of mountaineering, Rolex is proud of its eminent Testimonees.Like Jean Troillet, experienced Swiss and Canadian mountaineer, who has conquered 10 summits of more than 8,000 metres, all climbed alpine style, without the use of oxygen. And Ed Viesturs, the uncontested American specialist of high altitudes, who is always seeking his next peak. Over a period of 16 years, he scaled the 14 highest mountains on the planet, all more than 8,000 metres high, without the use of oxygen.






With a mission to make a difference, Rolex has forged close ties with countless explorers over the years, for the brand has been committed since the early 1930s to the exploration of the polar regions and the farthest reaches of the earth. Rolex associated itself with the Royal Society's Antarctic Expedition to sponsor an expedition within the framework of the International Geophysical Year in 1957. In 1957 as well, Rolex began collaborating with the famous French geologist and volcanologist Haroun Tazieff. n the most hostile regions on the planet, where temperatures go down to -55° C or up to +55° C, where sand or ice hamper walking and winds frequently become squalls, courage and determination are necessary to carry out the mission that one has set for oneself. That is the challenqe taken on by the explorers of the impossible, men and women who know how to turn their wildest dreams into reality.Conquering the poles, crossing deserts, living out marine adventures: while the terrains of exploration are multiple, the motivations of explorers tend to be similar. They are, in particular, influenced by the dream, but also by the thirst for knowledge and for action. As in other disciplines, Rolex watches accompany explorers helping them on their missions and allowing them to keep track of a notion that is essential for survival - time. This parameter is vital for knowing when to eat, sleep, walk or work; such ordinary daily activities, under extreme conditions, take on heroic proportions. With explorers, Rolex has set out to conquer the North Pole and the South Pole, has crossed Greenland and Siberia, has visited the bowels of the earth, has sailed across the Atlantic on a papyrus boat, has travelled around the world via the poles and has decided to never stop. As long as there are explorers! In 2011, exactly 40 years after its introduction, this emblematic watch, which embodies the special bond between Rolex and exploration, was updated to reach new heights of precision, reliability, robustness and legibility Since its creation in 1971, the Oyster Perpetual Explorer II has reigned as the watch designed for the challenges of exploration. Rolex has been a brand that explorers trust. By coming out with models with state-of-the-art features that will help explorers help accomplish their missions, Rolex has emerged as one of the finest watchmakers in the world. In 1979, Rolex equipped the members of the British Transglobe Expedition led by Sir Ranulph Fiennes with Oysters, who completed a three-year trip around the world via the North and the South Pole succesfully.

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