Wednesday, February 20, 2013

Policyholders, too, need to be responsible

Policyholders, too, need to be responsible
 By R Venugopal
 
Recently, I came across a lot of articles in the media warning the general public regarding mis-selling by life insurance agents. There are many instructions on how not to fall prey to the “sweet” words of the salesperson. I fully agree with the precautions buyer should be aware of and avoid different pitfalls by signing the documents blindly. The legal dictum also says: caveat emptor (buyer beware).
However, does this mean that only insurance agents are responsible for proper selling? What about the customer? Does he not have any obligation of selecting a proper product? Further, does the customer have no responsibility in maintaining the policy? Here are a few thoughts on what life insurance customers should do on their part.
 
On receipt of policy bond
How many customers spend at least a few minutes in verifying this bond: checking the correctness in the name, nominee’s name, address and sum assured, among other details.
All these are important details as even a minor mistake may lead to a lot of delay at the time of claims settlement. No doubt, it is the duty of the agent to give correct particulars and it is expected of the insurance company to print out the correct details. But still is it not in our own interest to cross-check such information before putting the policy in the drawer? If some more time can be spent on reading all the terms and conditions printed on the back of the policy (no doubt, printed in a very small font, which may need a magnifying lens at times), it would be even better.
Free-look period: The Insurance Regulatory and Development Authority has provided for a free-look period of 15 days from the date of receipt of the policy bond. This permits the customer to return the policy to the insurer and claim full refund in case he finds that a wrong product has been delivered, among other reasons.
 
Change of details such as address
When we shift our residence in the same city or we move to some other town, we dutifully inform the postman, domestic gas agency, bank, rationing authority, among other authorities, but we conveniently forget the insurance company. Only when the policy lapses, we pounce on the insurer for not sending the premium notice.
Even when you change your employer, which is quite common now, you are supposed to inform the insurer if your premium payment is done by your employer under the payroll scheme or the salary savings scheme. Your policy number has to be removed from the demand list of the ex-employer and included in the list of the present employer. These things can happen only if you inform the insurer. 
 
Nomination
This is a “must” under every policy as it enables the insurer to settle the death claim to the nominated person. If there is no nominee, the claimant may have to produce a succession certificate or legal evidence of title, which may be a problem.
Nomination assumes much importance in the case of assignments in favour of banks or housing companies for loan, because any assignment cancels the nomination already under the policy. So when the loan is repaid and the policy is reassigned to the customer, he must nominate a person immediately. Many policyholders omit this, thinking that they have nominated at the time of taking the policies.
 
Keeping the policy in force
It is not enough if a person takes a life insurance policy. To keep it in force, the customer needs to pay premiums regularly. Usually, the insurer permits a grace period of 30 days for payment of premiums under the yearly, half-yearly and quarterly modes, from the due date of premium. For the monthly mode, the grace period is 15 days.
It is the business courtesy of the insurance company to remind the customer by sending a notice in advance. But this may or may not happen due to different reasons. It is the responsibility of the client to remember the date and month of the premium and pay it to the insurer. Again, no doubt, it is the duty of the agent to contact the policyholder and help him/her in paying the premium as the insurer pays commission to the agent for doing this service. But there are good and bad apples in every field, including life insurance. But on that score, we can’t afford to ignore to pay the premiums as ultimately we would be the losers.
Any transaction is a joint responsibility of all the stakeholders. In case of life insurance, all three parties to the contract—the policyholder, agent and the life insurance company—are responsible.
 
R.Venugopal is retired executive director, Life Insurance Corporation of India.

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