Your bridal jewellery just got hollow!
Brides are opting for jewellery that’s light and pocket friendly this bridal season
Bridal season is on in full swing and so are the numerous shopping excursions by the brides’ families to get their hands on some pocket-friendly gold jewellery. The soaring prices of the yellow metal have now led jewellers to move towards hollow bridal jewellery, which gives the look of heavy ornaments, but is cost effective. A trend usually used in contemporary style Italian designer jewellery is now getting popular with bridal designs too.
“High prices act as deterrent for purchasing gold jewellery, especially for the bride’s family. But hollow jewellery makes it affordable as it comes light in weight. Also filling jewellery with lac is an old technique that is being used by many jewellers to make pieces look heavy and opulent. But I suggest that if women opt for pearls necklace with a chunky chic gold and diamond pendant, it’s not just cost effective, but also timeless and elegant,” says jewellery designer Shaheen Abbas.
Says Mahesh Jagwani of Mahesh Notandass, “Indian jewellers for a long time now have been using hollow gold or lac filled jewellery technique. With this we make large and chunky designs that are actually light and affordable. With modern techniques, finer new age designs in hollow gold are affordable, very stylish and so in vogue! It allows women to buy more jewellery and be more experimental.”
Gold is an intrinsic part of our tradition, says Prachi Tiwari, Director Marketing India, World Gold Council. “Gold is so well entrenched in our customs and traditions, that it continues to be regarded as a unique storehouse of emotional and financial value, for Indians. Changing times in the life of a contemporary Indian family, have led to certain shifts in perception and usage of gold jewellery, especially with renewed emphasis on detailing in designs and the need for an element of modernit,” she says, adding, “Focus on craftsmanship and art is indeed playing a role in creating bold and stylish light weight pieces in 18K and 22K gold, bringing alive the versatility of gold in newer ways. This has helped in making gold jewellery statement pieces in 18K gold, an increasing part of a modern lifestyle, more affordable.”
Brides are opting for jewellery that’s light and pocket friendly this bridal season
Bridal season is on in full swing and so are the numerous shopping excursions by the brides’ families to get their hands on some pocket-friendly gold jewellery. The soaring prices of the yellow metal have now led jewellers to move towards hollow bridal jewellery, which gives the look of heavy ornaments, but is cost effective. A trend usually used in contemporary style Italian designer jewellery is now getting popular with bridal designs too.
“High prices act as deterrent for purchasing gold jewellery, especially for the bride’s family. But hollow jewellery makes it affordable as it comes light in weight. Also filling jewellery with lac is an old technique that is being used by many jewellers to make pieces look heavy and opulent. But I suggest that if women opt for pearls necklace with a chunky chic gold and diamond pendant, it’s not just cost effective, but also timeless and elegant,” says jewellery designer Shaheen Abbas.
Says Mahesh Jagwani of Mahesh Notandass, “Indian jewellers for a long time now have been using hollow gold or lac filled jewellery technique. With this we make large and chunky designs that are actually light and affordable. With modern techniques, finer new age designs in hollow gold are affordable, very stylish and so in vogue! It allows women to buy more jewellery and be more experimental.”
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