Lifestyle facilities close at hand
One of the most visible trends in Mumbai's real estate development has been the shift from 'prime' locations to 'lifestyle' locations. Instead of focusing on prime areas where space is anyway difficult to find even at a premium piece, developers have been exploring peripheral nodes and locations, where land is available for developing premium homes with amenities to match.
Today one would find most of the essentials of life – shopping, entertainment, education, healthcare, fitness, leisure and entertainment, coupled with hi-tech security – either inside the township project premises itself or within a short radius of it. The long commute to work and back gets offset by all these 'extras,' making it a win-win proposition for all.
Plush air-conditioned entrance lobbies, landscaped gardens, swimming pools, clubhouses with gymnasiums, play areas for children and party zones are the factors that swing the decision in favour of one project as against another.
Considering the frenetic pace of life in this city, long working hours and the traffic congestion during peak hours, the previous concept of taking membership in a club and driving down to use its facilities just doesn't work anymore. Either there's no time to go out again after returning home from work or the sheer volume of traffic dissuades one from venturing beyond the township premises.
In addition to the convenience factor, there's also the financial aspect to consider. The overall cost of paying a lump sum amount while booking the apartment with monthly usage charges is far less than the high membership and annual fees levied by private clubs. In fact, it is often the aspiration of living an upscale lifestyle that drives most purchase decisions in such projects.
Such home buyers appreciate the cosmopolitan crowd and exposure to varied cultures. Making the most of facilities like the play ground, gym, club house, swimming pool, they also enjoy the serenity of the water bodies and lush greenery.
The high level of security provided in such projects also makes a big difference. In addition to play areas for children, gardens for senior citizens and shopping facilities within or near the project, the presence of reputed schools is another major advantage.
Those who are fond of following a fitness regime enjoy the availability of facilities like a well-equipped gymnasium and swimming pool within the project itself. It helps them to catch up with these activities even after coping with hectic work schedules.
For instance, the best thing about having a pool in the project is that one can drive straight to the clubhouse and have a nice swim before going home. It is very convenient because the project facilities are open till late at night whereas a private club may not permit swimming at late hours. The icing on the cake, however, is being able to walk home afterwards within the compound itself.
You develop a good group of friends within the complex, as there are good cultured like-minded residents from the same social strata and a cosmopolitan mix of communities.
Such home buyers are quite okay with paying a higher maintenance to live a quality life and consider the organized parking facilities, and community hall to be major advantages. The advantage of staying in the lap of nature, close to greenery is something that can be felt every evening while driving in through the township project gate.
There are projects that offer a home and then there are projects that offer a lifestyle. From a scenario where buyers would focus just on the number of rooms in an apartment and the internal floor plan, the emphasis has now clearly shifted to the 'extras' that the builder provides within and outside those four walls as well.
One of the most visible trends in Mumbai's real estate development has been the shift from 'prime' locations to 'lifestyle' locations. Instead of focusing on prime areas where space is anyway difficult to find even at a premium piece, developers have been exploring peripheral nodes and locations, where land is available for developing premium homes with amenities to match.
Today one would find most of the essentials of life – shopping, entertainment, education, healthcare, fitness, leisure and entertainment, coupled with hi-tech security – either inside the township project premises itself or within a short radius of it. The long commute to work and back gets offset by all these 'extras,' making it a win-win proposition for all.
Plush air-conditioned entrance lobbies, landscaped gardens, swimming pools, clubhouses with gymnasiums, play areas for children and party zones are the factors that swing the decision in favour of one project as against another.
Considering the frenetic pace of life in this city, long working hours and the traffic congestion during peak hours, the previous concept of taking membership in a club and driving down to use its facilities just doesn't work anymore. Either there's no time to go out again after returning home from work or the sheer volume of traffic dissuades one from venturing beyond the township premises.
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Such home buyers appreciate the cosmopolitan crowd and exposure to varied cultures. Making the most of facilities like the play ground, gym, club house, swimming pool, they also enjoy the serenity of the water bodies and lush greenery.
The high level of security provided in such projects also makes a big difference. In addition to play areas for children, gardens for senior citizens and shopping facilities within or near the project, the presence of reputed schools is another major advantage.
Those who are fond of following a fitness regime enjoy the availability of facilities like a well-equipped gymnasium and swimming pool within the project itself. It helps them to catch up with these activities even after coping with hectic work schedules.
For instance, the best thing about having a pool in the project is that one can drive straight to the clubhouse and have a nice swim before going home. It is very convenient because the project facilities are open till late at night whereas a private club may not permit swimming at late hours. The icing on the cake, however, is being able to walk home afterwards within the compound itself.
You develop a good group of friends within the complex, as there are good cultured like-minded residents from the same social strata and a cosmopolitan mix of communities.
Such home buyers are quite okay with paying a higher maintenance to live a quality life and consider the organized parking facilities, and community hall to be major advantages. The advantage of staying in the lap of nature, close to greenery is something that can be felt every evening while driving in through the township project gate.
There are projects that offer a home and then there are projects that offer a lifestyle. From a scenario where buyers would focus just on the number of rooms in an apartment and the internal floor plan, the emphasis has now clearly shifted to the 'extras' that the builder provides within and outside those four walls as well.
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