Buying and selling go south during 'pitru paksh'
Whether it is flats, cars or electronics, no new deals are struck during this period
After Ganpati Bappa's visarjan, the calendar steps into 'pitru paksh' — a fortnight when people pay homage to their ancestors. During this period, all days are considered good enough to perform rituals for those who are no more. This period ends on Mahalaya amavasya. This is also one time of the year when people don't make any purchases since it is not considered an auspicious time to buy new things.
Whether it is flats, cars, jewellery or electronics, no new deals are struck during this period and trading comes to a standstill. "Most Hindu communities consider this time inauspicious for buying new things, so hardly any property deals are struck during this time which is why the market is very slow. Even though some people initiate discussions and choose property, they do not go for monetary transactions such as paying token, down-payment. These are done only after 'pitru paksh'," said Harish Sidhwani of Apex Properties, Juinagar.
Chetan Bhagricha, the owner of Nikita Jewellers in sector-17, Vashi, however, has a different view. He says that Navi Mumbai is a cosmopolitan city and hence if 50% of people believe in this, the other half doesn't. "Though most Hindus consider it inauspicious to buy new jewellery during this period, certain people do purchase things because there's not much 'rush' at shops. Many people are saying that gold prices will go down during this period, but this is a myth. Fewer people are buying but the prices are the same. The market gains ground soon after 'pitru paksh'," said Bhagricha.
Neri Fernandes, the manager for Pednekar Jewellers in sector- 9, Vashi, clarifies that sales go down by as much as 45% during pitru paksha. "Not just Hindus, these days everyone follows this trend of not buying anything new. Jewellery sales are hit during this period. It resumes from the first day of Navratri, when people rush to jewellery stores to make last-minute festive purchases," said Fernandes.
Sales of automobiles too goes down by around 50% during this time of the year. Sameer Kadam, the owner of Yashvasin Motors in Kharghar, said that this is one time when sales suffer a lot. "Most people in Navi Mumbai are either Maharashtrians or Hindus, and are strictly believe in these things. Bookings are made before pitru paksha starts and deliveries are taken from the beginning of Navratri. No one buys cars during this time," said Kadam.
In fact, people make advance purchases for Dussehra and Navratri since they don't purchase anything during 'pitru paksha'. Dev Sharma, the owner of Arcee Electronics in Vashi, said that this is a time when sales are quite low. "People do not shop much, which is why not many significant offers are made during this period. Sales start from the first day of Navratri since most people do puja at home for their ancestors," said Sharma.
Whether it is flats, cars or electronics, no new deals are struck during this period
After Ganpati Bappa's visarjan, the calendar steps into 'pitru paksh' — a fortnight when people pay homage to their ancestors. During this period, all days are considered good enough to perform rituals for those who are no more. This period ends on Mahalaya amavasya. This is also one time of the year when people don't make any purchases since it is not considered an auspicious time to buy new things.
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Chetan Bhagricha, the owner of Nikita Jewellers in sector-17, Vashi, however, has a different view. He says that Navi Mumbai is a cosmopolitan city and hence if 50% of people believe in this, the other half doesn't. "Though most Hindus consider it inauspicious to buy new jewellery during this period, certain people do purchase things because there's not much 'rush' at shops. Many people are saying that gold prices will go down during this period, but this is a myth. Fewer people are buying but the prices are the same. The market gains ground soon after 'pitru paksh'," said Bhagricha.
Neri Fernandes, the manager for Pednekar Jewellers in sector- 9, Vashi, clarifies that sales go down by as much as 45% during pitru paksha. "Not just Hindus, these days everyone follows this trend of not buying anything new. Jewellery sales are hit during this period. It resumes from the first day of Navratri, when people rush to jewellery stores to make last-minute festive purchases," said Fernandes.
Sales of automobiles too goes down by around 50% during this time of the year. Sameer Kadam, the owner of Yashvasin Motors in Kharghar, said that this is one time when sales suffer a lot. "Most people in Navi Mumbai are either Maharashtrians or Hindus, and are strictly believe in these things. Bookings are made before pitru paksha starts and deliveries are taken from the beginning of Navratri. No one buys cars during this time," said Kadam.
In fact, people make advance purchases for Dussehra and Navratri since they don't purchase anything during 'pitru paksha'. Dev Sharma, the owner of Arcee Electronics in Vashi, said that this is a time when sales are quite low. "People do not shop much, which is why not many significant offers are made during this period. Sales start from the first day of Navratri since most people do puja at home for their ancestors," said Sharma.
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