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Sony and Panasonic are in talks to develop the technology to mass produce next-generation organic light emitting diode (OLED) televisions, sources close to the matter said on Tuesday, but may already be running to catch up with South Korean rivals in a technology widely seen replacing current LCD TVs. Samsung Electronics and LG Electronics plan to sell 55-inch OLED televisions, which are as slim as 4 millimetres and consume less power and offer sharper images than liquid crystal display sets, by the year-end. Sony pioneered the technology with the world’s first OLED TV in 2007, but halted production of the $2,000 screens three years later because of the downturn. Sony still makes OLED screens costing as much as $26,000 for high-end customers. Japanese firms of late have been battered by their aggressive Korean rivals.
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