Two Effective Amazon PPC Campaign Strategies to Boost Sales, Rank, and Reduce Costs

 Introduction:

In today's video, we will explore two Amazon PPC campaign strategies that can significantly improve your sales, increase your rank, and reduce your advertising costs. Whether you're a new or experienced Amazon seller, PPC can be a complex topic. Therefore, I aim to simplify the process and provide you with actionable strategies. By implementing these techniques, you can drive sales, improve your product's ranking, and optimize your advertising costs. So, let's dive in!

Strategy 1: Low A-Cost Strategy with Automatic Targeting

PPC Basics: Pay-Per-Click (PPC) is an advertising model where sellers are charged only when a user clicks on their sponsored ads. The goal is to drive sales, increase rank, and ultimately achieve profitability.

Step 1: Setting Up Sponsored Products Campaign

1. Sign in to Seller Central and navigate to the Advertising tab, then click on Campaign Manager.
2. Choose the campaign type "Sponsored Products" and continue.
3. Provide an ad group name (e.g., "Trevin YouTube") for better organization.
4. Select all the products you want to include in the campaign.
5. Under targeting, choose "Automatic Targeting" to let Amazon select relevant keywords based on your listing.
6. Set the default bid to 12 cents. This low bid strategy helps target keywords with lower competition and cost.
7. Leave negative keyword targeting empty for now.
8. Under campaign bidding strategy, select "Dynamic bids up and down" and adjust bids by placement: 20% for top of search and first page.
9. Set a daily budget of $50 and launch the campaign.

Optimization: Over time, optimize the campaign by analyzing advertising reports, identifying performing and non-performing keywords, and adjusting bids accordingly. Move successful keywords to a separate manual keyword targeting campaign or add them as negative keywords if they aren't performing well.

Strategy 2: Boosting Organic Rank with Manual Keyword Targeting

Step 1: Analyzing Organic Rank

1. Use a tool like Helium 10 Xray Chrome extension to analyze your product's organic rank for relevant keywords.
2. Copy your ASIN and perform a reverse ASIN lookup in Cerebro.
3. Filter the results to find keywords where your product ranks between positions 20 and 40, as these indicate opportunities for improvement.
4. Filter the list based on search volume, focusing on keywords with significant search traffic.

Step 2: Creating a Manual Keyword Targeting Campaign

1. Create a new sponsored product campaign in Campaign Manager.
2. Name the campaign to reflect its purpose, such as "Rank Boost" or "Chasing Rank."
3. Select the specific product you want to target for ranking improvement.
4. Choose manual targeting and keyword targeting.
5. Enter the list of keywords you obtained from Cerebro as exact match keywords.
6. Set a bid for each keyword. Start with suggested bids or be more aggressive if necessary.
7. Enable dynamic bids down only to ensure your bid won't exceed your set amount.
8. Set a daily budget of at least $20-30 to allow for sufficient ad spend.

Optimization: Continuously monitor the campaign's performance, adjust bids, and identify high-performing keywords to further optimize and enhance your ranking.

Conclusion:

Implementing these two Amazon PPC campaign strategies can yield significant improvements in sales, rank, and advertising costs. The low A-cost strategy with automatic targeting helps capture sales from a wide range of relevant keywords. Meanwhile, the rank-boosting strategy focuses on targeting keywords where you are on the verge of ranking on the first page. Remember to regularly optimize and fine-tune your campaigns to maximize results.