The Apple Watch is a powerful smartwatch with plenty of features on offer - from calls, to notifications, and thousands of apps all on your wrist. There's not much that sets it apart from the competition, however, save for its good-looking design.
It's the most designer, fashion-aware take on the smartwatch yet and a more luxurious accessory than most of the competition offers. What Apple has created is fantastic, but it hasn't yet fully addressed the social issues associated with wearing such a device on your wrist. We put the Watch on each day like an item of clothing and it has become an extension of our daily tech lives, but it is still a tough sell and it will probably continue to divide opinion for a long time to come.