Monday, December 28, 2015

India's hottest salon, now in a bottle

India's hottest salon, now in a bottle


Having styled everyone from Hrithik Roshan to Aamir Khan, Priyanka Chopra to Deepika Padukone, Adhuna Akhtar leads the team behind some of the most well-known, game changing looks of Indian cinema. She's also the founder of one of the most famous salon chains around, BBlunt. Today , Adhuna and her team are at the top of the nation's styling industry for several reasons.Styling Bollywood is one -the team has worked on over 60 movies including trendsetters Dil Chahta Hai, Lakshya, Zindagi Na Milegi Dobara, Rock On, Bhaag Milkha Bhaag and Dil Dhadakne Do. Then, there is the growing chain of the brand's salons, training academies, and most recently , the newly launched hair care products being sold nationwide. Adhuna and her team always felt that the products available to the Indian consumer weren't quite right for Indian hair.“Typically , ours is a combination of Caucasian and Asian hair types, so it needs special attention.Most big brand products are simply brought in to the country and sold to Indian consumers but very few have been designed for Indian hair and Indian weather.“
So, they got together with one of the country's top laboratory , partnering with Godrej, a fore runner in the FMCG league, and studied Indian hair in depth. They then brought all of the finest products from around the world and set about understanding what made them good and how they could be bettered. The result was the BBlunt product range -brightly coloured and beautifully designed, the bottles almost feel like one of their salons -funky , bold, professional and exciting. Bottling over 15 years of Bollywood and styling expertise and bringing you salon-like perfection at home. “It's been a long process but when you're going to be using them every day in salons and on film sets, they need to stand up to a heavy work load,“ she explains.
The good news? People seem to love them. One product that has made its mark with Indian hair has been the BBlunt's Climate Control Anti-Frizz Leave-In Cream. A quinoa-based formula, which works to nourish and protect your hair, keeping it styled and frizzfree, it is a versatile leave-in cream that's ideal for daily use. A little goes a long way here to enhance the natural movement of your hair, whilst ensuring a sleek and smooth look, whatever the weather. The products are now available online or in selected stores.

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